Marketing Strategies - the Next Steps

In the second of 3 hands-on marketing workshops, participants will continue to develop their marketing strategies and focus more on the market research necessary to identify and segment their market. Topics include how to identify the prevalence and power of their branding on their customer behaviors, how to conduct primary and secondary market research, and segmenting a market by isolating target markets. The business will now be better positioned in the development of their marketing strategy.

Speaker(s): Speaker: Scott Stephens, NH SBDC Business Advisor, Belknap & Grafton Counties

Co-Sponsor(s): Co-Sponsors: Plymouth State University, Belknap EDC & Grafton RDC

Fee: No Cost