Leveraging AI with Google Analytics

Our workshop on AI and Google Analytics aims to improve your website traffic insights. Participants will learn to use AI tools to analyze visitor behavior, identify trends, and optimize content for better engagement. By the end, attendees will be equipped to make informed decisions that enhance website performance and online presence. Join us to harness AI's potential in understanding audience dynamics! Individuals can attend in person or virtually via Microsoft TEAMS. Attending in person? We will be meeting in room 421 of the Dimond Library (18 Library Way, Durham, NH 03824). Where do I park? There is metered parking around the UNH campus, as well as parking in the Hannaford plaza. Wed, Nov 13, 2024 1:00 PM - 2:00 PM (UTC-05:00) Eastern Time (US & Canada) We look forward to having you attend the event!

Speaker(s): Alex LaBrecque is an Assistant Professor in the Marketing Department at the University of New Hampshire's Paul College of Business and Economics, specializing in digital marketing and sales management.

Co-Sponsor(s): Voice Z Digital is a student-run digital marketing agency that offers innovative solutions to our clients’ most pressing marketing needs. As digital natives, our strategists provide fresh insights on the rapidly evolving world of digital marketing. Working with a wide array of SBDC clients enables our students to apply their skills to real world problems and provides small and medium-sized businesses with the services and personalized attention that they would get at a fully staffed marketing agency. The Center for Business Analytics transforms business challenges into strategic opportunities through the use of AI and various data analytics tools. Our holistic process begins with a detailed discovery session to understand our clients’ challenges and goals. This is followed by the creation of a custom plan designed to meet specific client needs. Our team then synthesizes our findings, providing clear recommendations and prioritized action steps to improve your operations, while also identifying critical par

Fee: No Cost